AN INVITATION FROM NEWEYES
We’d like to film at your place.
NewEyes is an AI that sees and explains the world through a camera. We shoot our launch films in real places — the next one could star yours. Free, two hours, you keep the film.
01 · WHAT IS NEWEYES?
A camera that understands what it sees.
NewEyes is a camera app and AI-glasses assistant, live today on the App Store and Google Play. Look at anything — a dish, a bottle, an outfit, a worksheet — and it recognizes it and explains it, out loud, in the moment. That live narration is life-changing for blind and low-vision people: through NewEyes, your menu, your shelves, your space become accessible to them too. Below: the actual product, unedited. Try it on your own shelf before you reply to us.
02 · WHAT'S A LAUNCH FILM?
A short film, shot somewhere real.
Every time we launch something, we release a short film of NewEyes working somewhere real — no studio, no actors, no script. Here's how our first one went.
SCENE 1
Someone walks in wearing the glasses.
In our first film, that was a grocery store. Our founder picked a bottle of wine off the shelf — no script, no setup.
SCENE 2
NewEyes explains it, live on screen.
The AI named the wine, the vineyard, the vintage, and what to pair it with. Viewers see exactly what the wearer sees.
SCENE 3
Viewers ask: "where is that?"
The place and the product are the stars of the film. That question in the comments — that's the promotion.
How the film could work.
A few quick demos of what a scene looks like: a real place, someone wearing the glasses, and the answer on screen. Scroll sideways.
What viewers see on screen.
Here the camera meets a Monet, and NewEyes gives the painting, the painter, and the story. In your film, it does this for your product.
03 · HOW A COLLAB WORKS
Four steps, start to launch.
No agencies, no briefs, no budget needed on your side. From first hello to finished film, here's the whole process.
01
A 15-minute call.
You tell us about your place, we pick a date. If you'd rather skip the call, an email reply works too.
02
We film for ~2 hours.
One or two of us come by with the glasses and a camera, at a time you choose. We work around your customers and never film anyone without asking.
03
You approve the cut.
We edit the film and send it to you first. Nothing goes online until you're happy with how your place looks.
04
We both post it.
It launches on our channels as an official NewEyes film, and you get the file to use in your own marketing, forever.
If you run a restaurant or bar: the menu speaks every language.
The real app, in front of a handwritten yakitori board in Tokyo. NewEyes translates the menu on the spot, marks what to order — the signature must-try, the dish you can't get elsewhere — and hands the guest the phrases to order it with. Every dish on your menu becomes a reason to walk in.
If you run a café: the plate explains itself.
This is the real app, mid-scan. The camera looks at a bagel and a latte; NewEyes names the dish, counts 450 kcal, lists the ingredients, and files it into the diner's food log — all in one glance. In your film, that plate is yours.
If you run a store: the rack becomes the fitting room.
Again, the actual product: the camera frames an outfit on your floor, and NewEyes reads the colors and fabrics and files the look into the shopper's closet — “Clean Fits Collection, 18/18 updated.” Your film shows shoppers exactly this, shot in your store.
04 · THE ARRANGEMENT
The whole deal.
Launch-film collabs are simple by design. This is the entire agreement — there's no fine print behind it.
YOU GET
- A professionally shot film of your space — yours to keep and use in your own marketing
- Your product identified, explained, and celebrated on camera by the AI
- The film posted to the NewEyes audience across our launch channels
- A shareable moment: “AI glasses walked into our store and knew everything”
WE ASK FOR
- A real place and a real product for an honest, unscripted demo
- About two hours on location, at a time that suits your business
- Permission to film and to feature your name in the video
- That's it. No money changes hands in either direction
Good questions.
The questions every partner asks before saying yes.
Does this cost us anything?
No. We don't charge you, and we don't pay you. It's a trade: you lend us a beautiful place, we make a film we both get to use.
Will you film our customers?
Only with their permission. We can also shoot before opening or during quiet hours — most partners prefer that anyway.
What if we don't like the video?
You see the cut before anyone else. If you don't approve it, it doesn't go online. Simple as that.
Who owns the footage?
We both get full rights to the finished film. You can post it, run it as an ad, or put it on your website — no expiry, no license fees.
What do we need to prepare?
Nothing. Your place as it is on a normal day is exactly what we want to film. We bring the glasses, the camera, and the crew.
How is the AI part real?
It's our actual product, running live. Download NewEyes from the App Store and try it on your own shelf today — that's what the film will show.
Let’s film something together
Tell us about your place — we’ll bring the eyes